OBJECTIVE
Drive online and in-store sales efficiently while supporting brand awareness through out of home media for Charles Tyrwhitt, a prominent men’s apparel retailer.


STRATEGY

PlusMedia first tested transit media with NY Metro Commuter Rail placements to reach an affluent audience. With aggressive price negotiations yielding promising results from the initial campaign, we expanded to MTA NYC Subway, targeting prime geography with a generous offer and implementing a creative test.


SUCCESSES

The initial train poster test far surpassed expectations, yielding a 2x return on investment. A retest the following quarter produced similar results within three weeks of deployment, proving the viability of the channel as a quarterly campaign.