CHALLENGE
Launch a prominent UK shoe brand in the U.S. market, delivering increased awareness while generating revenue through product sales.


SOLUTION

PlusMedia developed a multichannel alternative media strategy including magazine on-page placements, magazine onserts, newspaper solos, and package inserts. Media partners and programs were selected to reach the specific Hotter Shoes target customer, leveraging age income, geography, and media consumption behaviors.


RESULT

In 2017 alone, media KPIs improved by more than 90% year over year, contributing to brand growth in the U.S. of over 35%.


“Hotter has worked with PlusMedia for 8 years. Since our entrance into the U.S. market, we have enjoyed tremendous success in media advertising and are very grateful for the expertise and market knowledge PlusMedia provides.” ~ Global Omnichannel Director