DoorDash Creates a Buzz with Fortune Cookies
Here’s what people are saying on social media.
Attribution Models: Which one is right for you?
Attribution is one of the biggest challenges marketers face when it comes to evaluating the performance of their advertising and determining optimal investment strategies. At its core, attribution is the...
The Importance of an Annual Paid Search Check-up
Just as doctors recommend an annual physical exam, marketers should regularly conduct a “check-up” for their paid search accounts. Paid search is not a set-it-and-forget-it program; these campaigns require continuous...
Digital Media Trends to Watch in 2019
Food for thought as you are planning your 2019 media campaigns. PlusMedia has experience across the full spectrum of digital channels – search, social, display, affiliate, email, video, and more...
