Attribution is one of the biggest challenges marketers face when it comes to evaluating the performance of their advertising and determining optimal investment strategies. At its core, attribution is the...
Just as doctors recommend an annual physical exam, marketers should regularly conduct a “check-up” for their paid search accounts. Paid search is not a set-it-and-forget-it program; these campaigns require continuous...
Food for thought as you are planning your 2019 media campaigns. PlusMedia has experience across the full spectrum of digital channels – search, social, display, affiliate, email, video, and more...
