Industry Round-up: February 2021
ROI Genome Intelligence Report: Omnichannel and a Brave New World “For the past decade the industry has discussed “online” or “digital media” as being distinct from media as a whole....
Industry Round-up: January 2021
Insert Media Ecommerce-based insert programs continue to see high circulation and continue to run full, while further growth is coming from package insert programs of brick & mortar retailers (e.g.,...
Holiday Planning: There’s No Time Like the Present
When people across the world were ringing in the New Year – celebrating the start of a new decade and bidding good riddance to 2019 – many couldn’t fathom how...
Why All Ecommerce Retailers Should Accept Box Inserts
If you sell products online, you’ve likely noticed a recent uptick in business, as consumers spend more time working, schooling, and shopping from home. Retail ecommerce orders reportedly grew by...
Attribution Models: Which one is right for you?
Attribution is one of the biggest challenges marketers face when it comes to evaluating the performance of their advertising and determining optimal investment strategies. At its core, attribution is the...