PlusMedia developed a multichannel alternative media strategy including magazine on-page placements, magazine onserts, newspaper solos, and package inserts. Media partners and programs were selected to reach the specific Hotter Shoes target customer, leveraging age income, geography, and media consumption behaviors.

In 2017 alone, media KPIs improved by more than 90% year over year, contributing to brand growth in the U.S. of over 35%.