About Us

At our core, we are direct response experts, committed to improving our clients’ bottom lines while delivering best-in-class service and results. PlusMedia is an independent, privately-held, and certified woman-owned media agency.

A Few Things We're Proud of

20+ Years in Business

PlusMedia was founded in 1998 by President & CEO Sherry Scapperotti, who continues to lend her extensive industry experience and wisdom to every client strategy.

95% Client Retention Rate

Nearly all our clients come to us through word-of-mouth referrals from other clients and stay with us long-term because we deliver best-in-class service and exceptional results.

Exclusive Media Opportunities

We created Pinpoint, our own proprietary media planning tool, to bring our clients the most current, relevant, and targeted media opportunities across the U.S. and Canada.

Client & Agency Side Experience

Our people, with diverse backgrounds and talent, are our most valuable resource (and yours!). Many of our team members have been with PlusMedia for over 10 years.

Meet the Team

Sherry Scapperotti

President & CEO

Michelle Syme

EVP, Strategy & Planning

Sandra Roscoe

EVP, Strategy & Development

Diana Fudale

SVP, Client Services & Strategy

Julie LeBeau

VP, Media

Adam Walker

VP, Media

Dolores Ryan Babcock

Direct Mail Strategist

Christine Isgro

Sr. Director, Media & Account Mgmt

Marissa Meredith

Director, Media & Account Management

Beth Runk

Director, Media & Account Management

Mike Natoli

Director, Media & Account Management

Angela Casarella

Sr. Director, Strategy & Planning

Nicole D'Agostino

Director, Media Management

Kelvin Saez

Director, Strategy & Planning

Brittney Keller

Director, Digital Media

John Sorel

Director, Digital Media

Sandi Mauro

Human Resources Director

Giving Back

Our work with nonprofit organizations inspires us to give back in any way we can, and we regularly volunteer as a team throughout the year to serve those in need.