About Us

PlusMedia is an independent, privately-held, and certified woman-owned media agency. At our core, we are direct response experts, committed to improving our clients’ bottom lines while delivering best-in-class service and results.

A Few Things We're Proud of

LONGEVITY
20+ Years in Business

PlusMedia was founded in 1998 by President & CEO Sherry Scapperotti, who continues to lend her extensive industry experience and wisdom to every client strategy.

TRACK RECORD
95% Client Retention Rate

Nearly all our clients come to us through word-of-mouth referrals from other clients and stay with us long-term because we deliver best-in-class service and exceptional results.

INNOVATION
Exclusive Media Opportunities

We created Pinpoint, our own proprietary media planning tool, to bring our clients the most current, relevant, and targeted media opportunities across the U.S. and Canada.

PEOPLE
Client & Agency Side Experience

Our people, with diverse backgrounds and talent, are our most valuable resource (and yours!). The close company we keep with clients is a hallmark of PlusMedia service.

Meet the Team

Sherry Scapperotti

President & CEO

Robert Fiore

CFO/COO

Michelle Syme

EVP, Strategy & Planning

Sandra Roscoe

EVP, Strategy & Development

Dolores Ryan Babcock

SVP, List Brokerage

Julie LeBeau

VP, Media

Adam Walker

VP, Media

Christine Isgro

Sr. Director, Media & Account Mgmt

Beth Runk

Director, Media & Account Management

Angela Casarella

Director, Strategy & Planning

Nicole D'Agostino

Director, Media Management

Kelvin Saez

Director, Strategy & Planning

Daniel Simons

Director, Accounting & Finance

Join the Team

We’re always on the lookout for smart, new talent. If you thrive in an upbeat, fast‐paced environment, send us your resume or check out our open positions below.

Senior Director, Media & Account Management

The Senior Director of Media/Account Management is a leader in driving PlusMedia's business, responsible for optimizing the performance and growth of multiple client accounts while delivering top-notch customer service; establishing and maintaining solid client and vendor relationships; fostering a collaborative environment across all account teams to share learnings and knowledge; leading an account team; and serving as a contributing member of the senior leadership team.
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Senior Performance Media Analyst

The Senior Performance Media Analyst is responsible for working with the Executive Vice President and members of assigned sales team (Media Directors, Senior Account Executives and Account Managers) to formulate media strategy as well as leading the development of the supporting media budgets and campaign plans to meet the objectives and goals of assigned clients.
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Account Executive

The Account Executive is a leader in driving PlusMedia's business, responsible for overseeing the execution of high-impact client media campaigns while delivering top-notch customer service; establishing and maintaining solid client and vendor relationships; and fostering a collaborative environment across all account teams to share learnings and knowledge.
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Account Executive, Digital Media

The Account Executive, Digital Media is a key member of the digital division, responsible for developing and executing strategic media plans, while continuously reporting and optimizing to foster growth.
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Giving Back

Our work with nonprofit organizations inspires us to give back in any way we can, and we regularly volunteer as a team throughout the year to serve those in need.