About Us

At our core, we are direct response experts, committed to improving our clients’ bottom lines while delivering best-in-class service and results.  PlusMedia is an independent, privately-held agency.

A Few Things We're Proud of

23+ Years in Business

PlusMedia was founded in 1998 by President & CEO Sherry Scapperotti, who continues to lend her extensive industry experience and wisdom to every client strategy.

95% Client Retention Rate

Nearly all our clients come to us through word-of-mouth referrals from other clients and stay with us long-term because we deliver best-in-class service and exceptional results.

Client & Agency Side Experience

Our people, with diverse backgrounds and talent, are our most valuable resource (and yours!). Many of our team members have been with PlusMedia for over 10 years.

Executive Team

Sherry Scapperotti

Founder, Board Member & Executive Advisor

Scott Shamberg


Christopher Walker

Chief Financial Officer

Michelle Syme

EVP, Strategy & Planning

Sandra Roscoe

EVP, Strategy & Development

Jeff Licciardi

VP, Growth

Diana Fudale

SVP, Client Services & Strategy

Adam Walker

VP, Media

Dave Martin


Christine Isgro

Sr. Account Director, Media

Angela Casarella

Sr. Director, Strategy & Planning

Kelvin Saez

Sr. Director, Strategy & Planning

Marissa Effman

Sr. Account Director, Strategy & Planning

Mike Natoli

Account Director, Media

Marissa Meredith

Account Director, Media

Nicole D'Agostino

Director, Media Management

Beth Runk

Account Director, Media

Brittney Keller

Account Director, Media

John Sorel

Account Director, Media

LaWanda Clarke

Director, Client Finance & Billing

Joseph Burke

Director, Production

Giving Back

Our work with nonprofit organizations inspires us to give back in any way we can, and we regularly volunteer as a team throughout the year to serve those in need.