About Us
At our core, we are direct response experts, committed to improving our clients’ bottom lines while delivering best-in-class service and results. PlusMedia is an independent, privately-held agency.
A Few Things We're Proud of
23+ Years in Business
PlusMedia was founded in 1998 by President & CEO Sherry Scapperotti, who continues to lend her extensive industry experience and wisdom to every client strategy.
95% Client Retention Rate
Nearly all our clients come to us through word-of-mouth referrals from other clients and stay with us long-term because we deliver best-in-class service and exceptional results.
Client & Agency Side Experience
Our people, with diverse backgrounds and talent, are our most valuable resource (and yours!). Many of our team members have been with PlusMedia for over 10 years.
Executive Team
![](https://plusme.com/wp-content/uploads/2018/10/Sherry-Scapperotti.jpg)
Sherry Scapperotti
Founder, Board Member & Executive Advisor
![](https://plusme.com/wp-content/uploads/2024/03/IMG_0672_full-frame-final-Web-1.jpg)
Scott Shamberg
President
![](https://plusme.com/wp-content/uploads/2024/02/IMG_2571_FINAL_2024.jpg)
Christopher Walker
Chief Financial Officer
![](https://plusme.com/wp-content/uploads/2018/10/Michelle-Syme.jpg)
Michelle Syme
EVP, Strategy & Planning
![](https://plusme.com/wp-content/uploads/2018/10/Sandra-Roscoe.jpg)
Sandra Roscoe
EVP, Strategy & Development
![](https://plusme.com/wp-content/uploads/2024/05/jeff-for-Website-2.jpg)
Jeff Licciardi
VP, Growth
![](https://plusme.com/wp-content/uploads/2021/02/Diana-Fudale-square.jpg)
Diana Fudale
SVP, Client Services & Strategy
![](https://plusme.com/wp-content/uploads/2019/06/Adam-Walker-square.jpg)
Adam Walker
VP, Media
![](https://plusme.com/wp-content/uploads/2024/02/Dave-Martin_final-2024.jpg)
Dave Martin
Controller
![](https://plusme.com/wp-content/uploads/2019/06/Christine-Isgro-square-1.jpg)
Christine Isgro
Sr. Account Director, Media
![](https://plusme.com/wp-content/uploads/2022/07/Angela-Casarella-square.jpg)
Angela Casarella
Sr. Director, Strategy & Planning
![](https://plusme.com/wp-content/uploads/2019/06/Kelvin-Saez-square.jpg)
Kelvin Saez
Sr. Director, Strategy & Planning
![](https://plusme.com/wp-content/uploads/2022/05/Marissa-Effman-square.jpg)
Marissa Effman
Sr. Account Director, Strategy & Planning
![](https://plusme.com/wp-content/uploads/2021/05/Mike-Natoli.jpg)
Mike Natoli
Account Director, Media
![](https://plusme.com/wp-content/uploads/2022/07/MM.jpg)
Marissa Meredith
Account Director, Media
![](https://plusme.com/wp-content/uploads/2019/06/Nicole-DAgostino-square.jpg)
Nicole D'Agostino
Director, Media Management
![](https://plusme.com/wp-content/uploads/2020/08/Beth-Runk.jpg)
Beth Runk
Account Director, Media
![](https://plusme.com/wp-content/uploads/2021/02/Brittney-Keller.jpg)
Brittney Keller
Account Director, Media
![](https://plusme.com/wp-content/uploads/2021/09/John-Sorel-square.jpg)
John Sorel
Account Director, Media
![](https://plusme.com/wp-content/uploads/2022/07/LC.jpg)
LaWanda Clarke
Director, Client Finance & Billing
![](https://plusme.com/wp-content/uploads/2022/06/Joe-Burke-square.jpg)
Joseph Burke
Director, Production
Giving Back
Our work with nonprofit organizations inspires us to give back in any way we can, and we regularly volunteer as a team throughout the year to serve those in need.
![](https://plusme.com/wp-content/uploads/2020/07/Commuity-Scoop-A-Thon-5.jpg)
![](https://plusme.com/wp-content/uploads/2020/07/Community-Scoop-A-Thon-2019-4-1.jpg)
![](https://plusme.com/wp-content/uploads/2020/07/Commuity-Scoop-A-Thon-5b.jpg)
![](https://plusme.com/wp-content/uploads/2019/07/St.-Jude-2018-1.jpg)
![](https://plusme.com/wp-content/uploads/2019/07/St.-Jude-9.23-1.jpg)
![](https://plusme.com/wp-content/uploads/2019/07/Longest-Day-6.21.18-1.jpg)