About Us

PlusMedia is an independent, privately-held, and certified woman-owned media agency. At our core, we are direct response experts, committed to improving our clients’ bottom lines while delivering best-in-class service and results.

A Few Things We're Proud of

20+ Years in Business

PlusMedia was founded in 1998 by President & CEO Sherry Scapperotti, who continues to lend her extensive industry experience and wisdom to every client strategy.

95% Client Retention Rate

Nearly all our clients come to us through word-of-mouth referrals from other clients and stay with us long-term because we deliver best-in-class service and exceptional results.

Exclusive Media Opportunities

We created Pinpoint, our own proprietary media planning tool, to bring our clients the most current, relevant, and targeted media opportunities across the U.S. and Canada.

Client & Agency Side Experience

Our people, with diverse backgrounds and talent, are our most valuable resource (and yours!). The close company we keep with clients is a hallmark of PlusMedia service.

Meet the Team

Sherry Scapperotti

President & CEO

Robert Fiore


Michelle Syme

EVP, Strategy & Planning

Sandra Roscoe

EVP, Strategy & Development

Dolores Ryan Babcock

SVP, List Brokerage

Julie LeBeau

VP, Media

Adam Walker

VP, Media

Christine Isgro

Sr. Director, Media & Account Mgmt

Beth Runk

Director, Media & Account Management

Angela Casarella

Director, Strategy & Planning

Nicole D'Agostino

Director, Media Management

Kelvin Saez

Director, Strategy & Planning

Daniel Simons

Director, Accounting & Finance

Join the Team

We’re always on the lookout for smart, new talent. If you thrive in an upbeat, fast‐paced environment, send us your resume or check out our open positions below.

Senior Vice President, Client Services & Strategy

The SVP, Client Services & Strategy is responsible for overseeing the performance of PlusMedia’s client account teams – consulting on client media strategy across all accounts and media channels, ensuring client satisfaction and retention, promoting communication and integration across all account teams, and helping drive revenue for both the clients and PlusMedia through excellent service delivery.
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Senior Account Manager

The Senior Account Manager is a key player in driving PlusMedia’s business, responsible for overseeing and supporting the execution of high-impact client media campaigns while delivering top-notch customer service and collaborating with their colleagues to share learnings and knowledge.
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Digital Marketing Associate

The Digital Marketing Associate is responsible for supporting the Digital Division in maximizing growth and profitability of accounts, while delivering top-notch customer service; building and executing strategic media plans to meet client objectives; and maintaining client and strategic partner relationships..
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Giving Back

Our work with nonprofit organizations inspires us to give back in any way we can, and we regularly volunteer as a team throughout the year to serve those in need.