About Us

PlusMedia is an independent, privately-held, and certified woman-owned media agency. At our core, we are direct response experts, committed to improving our clients’ bottom lines while delivering best-in-class service and results.

A Few Things We're Proud of

20+ Years in Business

PlusMedia was founded in 1998 by President & CEO Sherry Scapperotti, who continues to lend her extensive industry experience and wisdom to every client strategy.

95% Client Retention Rate

Nearly all our clients come to us through word-of-mouth referrals from other clients and stay with us long-term because we deliver best-in-class service and exceptional results.

Exclusive Media Opportunities

We created Pinpoint, our own proprietary media planning tool, to bring our clients the most current, relevant, and targeted media opportunities across the U.S. and Canada.

Client & Agency Side Experience

Our people, with diverse backgrounds and talent, are our most valuable resource (and yours!). The close company we keep with clients is a hallmark of PlusMedia service.

Meet the Team

Sherry Scapperotti

President & CEO

Robert Fiore


Michelle Syme

EVP, Strategy & Planning

Sandra Roscoe

EVP, Strategy & Development

Dolores Ryan Babcock

SVP, List Brokerage

Julie LeBeau

VP, Media

Adam Walker

VP, Media

Christine Isgro

Sr. Director, Media & Account Mgmt

Beth Runk

Director, Media & Account Management

Angela Casarella

Director, Strategy & Planning

Nicole D'Agostino

Director, Media Management

Kelvin Saez

Director, Strategy & Planning

Daniel Simons

Director, Accounting & Finance

Join the Team

We’re always on the lookout for smart, new talent. If you thrive in an upbeat, fast‐paced environment, send us your resume or check out our open positions below.

Director, Digital Media

The Director, Digital Media is a key organizational leader and member of the digital team, responsible for overseeing the performance, operations and growth for digital and emerging media; developing and implementing strategic plans to achieve client/corporate goals; cultivating client and strategic partner/advertiser relationships; and developing strategies to win new business.
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Operations Specialist

The Operations Specialist is a key player in coordination of operations across PlusMedia’s daily campaign activities, from media execution to production, to assure campaign execution tasks are flowing properly and adhering to standard practices.
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Account Executive

The Account Executive is a leader in driving PlusMedia’s business, responsible for overseeing the execution of high-impact client media campaigns while delivering top-notch customer service; establishing and maintaining solid client and vendor relationships; and fostering a collaborative environment across all account teams to share learnings and knowledge.
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Performance Media Analyst

The Performance Media Analyst is responsible for working with the Director, Strategy & Planning and members of assigned sales team to formulate media strategy as well as leading the development of the supporting media budgets and campaign plans to meet the objectives and goals of assigned clients.
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Staff Accountant

The Staff Accountant will be contributing to the business finance function, maintaining General Ledger responsibilities, preparing financial analysis, and will be play key role in ensuring highly efficient and accurate AR and AP workflow.
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Giving Back

Our work with nonprofit organizations inspires us to give back in any way we can, and we regularly volunteer as a team throughout the year to serve those in need.