PlusMedia developed a strategic insert media testing plan to identify a winning control creative and format for Harry’s, which was rolled out in box/package inserts and magazine inserts with an initial circulation of over 7 million.

Insert media has proven to be a highly successful channel for Harry’s across both drive-to-web and drive-to-retail executions. Over the past two years, Harry’s has significantly expanded their circulation in box/package inserts and magazine inserts to over 85 million while continuing to achieve their target CPA. Continued growth is expected in 2020 and beyond.