Client Success Story
20% Lift In Response During Peak Season
CHALLENGE
STRATEGY
SUCCESSES
A high-end outdoor furniture advertiser, Ledge Lounger, had a need to drive brand recognition and sales within a select audience to drive impactful performance during peak season.
▪ Utilize a modeled approach to develop mailing list ▪ Reach a segment of mailed audience with Facebook ad ▪ Implement matchback analysis to understand performance of mail with and without Facebook
Ledge Lounger saw a 20% lift in response for the mailed segment eligible for Facebook ad.
