PlusMedia, LLC, a direct response marketing agency dedicated to helping brands acquire and retain customers and drive profitable revenue growth, today announced the launch of SunShine Values – a new co-op mailer targeting the growing 50+ market.
The co-op, which will ride along in select newspapers, enables advertisers to reach boomers in-home when they are engaged and actively consuming media. According to AARP, boomers represent nearly one third of the adult population and account for 50% of U.S. consumer purchases, driven largely by changing needs based on age and life stage.
“As the wealthiest generation in history, boomers have incredible spending power,” said Sandra Roscoe, EVP of Strategy & Development at PlusMedia. “SunShine Values was created specifically to reach this massive demographic.”
Targeted publications were chosen for the co-op based on PlusMedia’s knowledge and analysis of the newspaper landscape, selecting home-delivered papers reaching seniors/boomers.
The SunShine Values Co-op will launch in January and is sold out for the first mailing, with limited availability remaining for February/March. To discuss advertising opportunities, please contact Sandra Roscoe at 203.448.4810 or [email protected].
About PlusMedia
PlusMedia, LLC is a direct response marketing agency dedicated to helping brands acquire and retain customers and drive profitable revenue growth. The company’s mission is to grow its clients’ businesses through customized media solutions that expand reach, maximize ROI, and increase bottom-line profitability. Founded in 1998, PlusMedia is a certified woman-owned business. For more information, visit plusme.com.
