Digital out-of-home (DOOH) is advertising that is displayed on digital screens in various public locations. Unlike traditional out-of-home advertising, which typically consists of static billboards or signs, DOOH utilizes digital...
With AI natural language-based search being prevalent in the news recently, we at PlusMedia began to wonder how this new direction would disrupt the current search engine marketing landscape. Our...
All marketers need to know what marketing channel is performing the best to connect with their customer and deliver their message at the most relevant time in the customer journey....
What on earth is the Metaverse? (Spoiler alert: it’s not actually on earth.) The metaverse is an immersive virtual environment and anticipated future iteration of the internet, also referred to...
For the past decade, third-party cookies have been an extremely useful digital marketing tool – capturing data about website visitors while maintaining their privacy and, more recently, giving them full...
