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How Will AI Disrupt Search Advertising?

March 1, 2023 in Digital Marketing

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How Will AI Disrupt Search Advertising?

With AI natural language-based search being prevalent in the news recently, we at PlusMedia began to wonder how this new direction would disrupt the current search engine marketing landscape. Our...

PlusMedia

January 24, 2023 in Digital Marketing

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What is Attribution and Why is it Important?

All marketers need to know what marketing channel is performing the best to connect with their customer and deliver their message at the most relevant time in the customer journey....

PlusMedia
What is Attribution and Why is it Important?
PlusMedia Receives Strategic Investment from Lightview Capital

November 1, 2022 in Uncategorized

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PlusMedia Receives Strategic Investment from Lightview Capital

PlusMedia, LLC, a leading omnichannel performance marketing organization dedicated to helping brands acquire and retain customers while driving profitable revenue growth, has received strategic investment from an investment group led...

PlusMedia

July 25, 2022 in Digital Marketing

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Marketing and the Metaverse

What on earth is the Metaverse? (Spoiler alert: it’s not actually on earth.) The metaverse is an immersive virtual environment and anticipated future iteration of the internet, also referred to...

PlusMedia
Marketing and the Metaverse
Regain control of your ad campaigns with the Facebook Conversions API

January 14, 2022 in Uncategorized

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Regain control of your ad campaigns with the Facebook Conversions...

This year, Facebook advertisers have experienced newfound challenges in reaching target audiences due to iOS 14 updates that now require users to opt into tracking and data-sharing across the platform....

PlusMedia

August 26, 2021 in Digital Media, Connected TV

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5 benefits of connected TV advertising

Advertising has evolved dramatically throughout the years alongside advancements in technology and changes in the way users find, view, and interact with content. From earlier, more traditional platforms like print...

PlusMedia
5 benefits of connected TV advertising
Case Study: Feeding America

April 26, 2021 in Digital Media

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Case Study: Feeding America

We are proud to help support Feeding America’s mission to end hunger.

PlusMedia

April 22, 2021 in News

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News Release: PlusMedia Chosen by Harry’s as Exclusive Performance Marketing...

PlusMedia has been chosen by Harry’s, Inc. to serve as its exclusive performance marketing agency for package insert, newspaper, and magazine media used to promote the Harry’s website, Harrys.com. Under...

PlusMedia
News Release: PlusMedia Chosen by Harry’s as Exclusive Performance Marketing Agency for Insert & Print Media
Industry Round-up: February 2021

February 25, 2021 in Uncategorized

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Industry Round-up: February 2021

ROI Genome Intelligence Report: Omnichannel and a Brave New World “For the past decade the industry has discussed “online” or “digital media” as being distinct from media as a whole....

PlusMedia

February 2, 2021 in News

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News Release: PlusMedia Welcomes Diana Fudale as SVP, Client Services...

PlusMedia has hired Diana Fudale as Senior Vice President, Client Services & Strategy. In this role, she will oversee PlusMedia’s client account teams, develop strategies to drive client revenue and...

PlusMedia
News Release: PlusMedia Welcomes Diana Fudale as SVP, Client Services & Strategy
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