How Will AI Disrupt Search Advertising?
With AI natural language-based search being prevalent in the news recently, we at PlusMedia began to wonder how this new direction would disrupt the current search engine marketing landscape. Our...
What is Attribution and Why is it Important?
All marketers need to know what marketing channel is performing the best to connect with their customer and deliver their message at the most relevant time in the customer journey....
PlusMedia Receives Strategic Investment from Lightview Capital
PlusMedia, LLC, a leading omnichannel performance marketing organization dedicated to helping brands acquire and retain customers while driving profitable revenue growth, has received strategic investment from an investment group led...
Marketing and the Metaverse
What on earth is the Metaverse? (Spoiler alert: it’s not actually on earth.) The metaverse is an immersive virtual environment and anticipated future iteration of the internet, also referred to...
Regain control of your ad campaigns with the Facebook Conversions...
This year, Facebook advertisers have experienced newfound challenges in reaching target audiences due to iOS 14 updates that now require users to opt into tracking and data-sharing across the platform....
5 benefits of connected TV advertising
Advertising has evolved dramatically throughout the years alongside advancements in technology and changes in the way users find, view, and interact with content. From earlier, more traditional platforms like print...
Case Study: Feeding America
We are proud to help support Feeding America’s mission to end hunger.
News Release: PlusMedia Chosen by Harry’s as Exclusive Performance Marketing...
PlusMedia has been chosen by Harry’s, Inc. to serve as its exclusive performance marketing agency for package insert, newspaper, and magazine media used to promote the Harry’s website, Harrys.com. Under...
Industry Round-up: February 2021
ROI Genome Intelligence Report: Omnichannel and a Brave New World “For the past decade the industry has discussed “online” or “digital media” as being distinct from media as a whole....
News Release: PlusMedia Welcomes Diana Fudale as SVP, Client Services...
PlusMedia has hired Diana Fudale as Senior Vice President, Client Services & Strategy. In this role, she will oversee PlusMedia’s client account teams, develop strategies to drive client revenue and...
