Attribution Models: Which one is right for you?
Attribution is one of the biggest challenges marketers face when it comes to evaluating the performance of their advertising and determining optimal investment strategies. At its core, attribution is the...
News Release: PlusMedia Launches New Proprietary Media Planning Tool
PlusMedia, LLC, a direct response marketing agency dedicated to helping brands acquire and retain customers and drive profitable revenue growth, today announced the launch of its new internal media planning...
The Importance of an Annual Paid Search Check-up
Just as doctors recommend an annual physical exam, marketers should regularly conduct a “check-up” for their paid search accounts. Paid search is not a set-it-and-forget-it program; these campaigns require continuous...
Direct Mail Prevails in a Digital World
Direct Mail is one of the oldest and most reliable forms of advertising to drive new customer acquisition and increase sales. Its versatility is undeniable, as it has proven successful...
Test Your Way to Campaign Success
When developing an omnichannel media campaign, selecting the right media is a crucial step. However, media selection alone isn’t enough to guarantee success. The key to a successful campaign is...
Old Media, New Tricks: How Inserts are Making a Comeback
There’s a hot new media channel being touted as the next best thing in direct marketing and revenue generation: insert advertising, whereby marketers place inserts inside customer product shipments or...
