Author - PlusMedia

January 9, 2020 in Ecommerce, Insert Media, Media Planning

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How Marketers can Capitalize on the Rise of Ecommerce

It’s no surprise that retail ecommerce sales have been steadily rising for the past few years. In 2020, they are expected to surpass $600 billion – up 29% from 2017...

PlusMedia

November 26, 2019 in Print Production

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Meet Joe Burke

Joe Burke is PlusMedia’s resident Director of Production. He is instrumental in optimizing our clients’ media campaigns by reducing production spend through format efficiencies and rate negotiations on paper, printing,...

PlusMedia

September 30, 2019 in Ecommerce

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Ecommerce retailers take note!

PlusMedia

June 14, 2019 in Uncategorized

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Attribution Models: Which one is right for you?

Attribution is one of the biggest challenges marketers face when it comes to evaluating the performance of their advertising and determining optimal investment strategies. At its core, attribution is the...

PlusMedia

April 11, 2019 in Media Planning, News

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News Release: PlusMedia Launches New Proprietary Media Planning Tool

PlusMedia, LLC, a direct response marketing agency dedicated to helping brands acquire and retain customers and drive profitable revenue growth, today announced the launch of its new internal media planning...

PlusMedia

April 8, 2019 in Digital Media, Paid Search

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The Importance of an Annual Paid Search Check-up

Just as doctors recommend an annual physical exam, marketers should regularly conduct a “check-up” for their paid search accounts. Paid search is not a set-it-and-forget-it program; these campaigns require continuous...

PlusMedia

March 1, 2019 in Direct Mail

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Direct Mail Prevails in a Digital World

Direct Mail is one of the oldest and most reliable forms of advertising to drive new customer acquisition and increase sales. Its versatility is undeniable, as it has proven successful...

PlusMedia

January 24, 2019 in Digital Media

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Digital Media Trends to Watch in 2019

PlusMedia

January 17, 2019 in Media Planning

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Test Your Way to Campaign Success

When developing an omnichannel media campaign, selecting the right media is a crucial step. However, media selection alone isn’t enough to guarantee success. The key to a successful campaign is...

PlusMedia

August 8, 2018 in Insert Media

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Old Media, New Tricks: How Inserts are Making a Comeback

There’s a hot new media channel being touted as the next best thing in direct marketing and revenue generation: insert advertising, whereby marketers place inserts inside customer product shipments or...

PlusMedia

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