How Marketers can Capitalize on the Rise of Ecommerce
It’s no surprise that retail ecommerce sales have been steadily rising for the past few years. In 2020, they are expected to surpass $600 billion – up 29% from 2017...
News Release: PlusMedia Launches New Co-op Mailer Targeting Seniors
PlusMedia, LLC, a direct response marketing agency dedicated to helping brands acquire and retain customers and drive profitable revenue growth, today announced the launch of SunShine Values – a new...
Old Media, New Tricks: How Inserts are Making a Comeback
There’s a hot new media channel being touted as the next best thing in direct marketing and revenue generation: insert advertising, whereby marketers place inserts inside customer product shipments or...