PlusMedia has hired Diana Fudale as Senior Vice President, Client Services & Strategy. In this role, she will oversee PlusMedia’s client account teams, develop strategies to drive client revenue and growth, and enhance PlusMedia’s service offerings. Diana will report to President & CEO, Sherry Scapperotti.

Prior to joining PlusMedia, Fudale held roles at Kraft Foods as Sr. Associate Brand Manager, UST Inc. as Manager of Direct & Interactive Marketing, Singer Direct/Omnicom Group as VP of Brokerage, and most recently at PURE Insurance as Associate VP of Marketing Acquisition where she helped drive significant growth for the company. Her background includes client and agency side experience in performance marketing, campaign management, creative production, and analytics. She brings well-rounded expertise in multichannel marketing strategy and tactics for Fortune 500 and start-up operations in various industries including consumer packaged goods and insurance.

“Diana is a smart, focused, and seasoned leader,” said Sherry Scapperotti. “Her 25+ years of experience in direct response marketing, along with her passion for mentoring and leading a team, make her a great fit for PlusMedia.”

“I am delighted to work with an incredibly talented team at PlusMedia who have extensive industry experience” added Fudale. “I look forward to furthering PlusMedia’s ongoing commitment to client and employee growth.”