Author - PlusMedia

This year, Facebook advertisers have experienced newfound challenges in reaching target audiences due to iOS 14 updates that now require users to opt into tracking and data-sharing across the platform....

ROI Genome Intelligence Report: Omnichannel and a Brave New World “For the past decade the industry has discussed “online” or “digital media” as being distinct from media as a whole....

Insert Media Ecommerce-based insert programs continue to see high circulation and continue to run full, while further growth is coming from package insert programs of brick & mortar retailers (e.g.,...