PlusMedia, Author at PlusMedia

3 Tips for Navigating a Cookie-less World

July 21, 2020 in Digital Marketing

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3 Tips for Navigating a Cookie-less World

For the past decade, third-party cookies have been an extremely useful digital marketing tool – capturing data about website visitors while maintaining their privacy and, more recently, giving them full...

PlusMedia

June 15, 2020 in Digital Media

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Connect with Consumers through Connected TV

Back in April, we posted an article about media channels that are thriving in the current climate. One of those in particular – Connected TV – shows no signs of...

PlusMedia

Connect with Consumers through Connected TV

Holiday Planning: There’s No Time Like the Present

May 8, 2020 in Uncategorized

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Holiday Planning: There’s No Time Like the Present

When people across the world were ringing in the New Year – celebrating the start of a new decade and bidding good riddance to 2019 – many couldn’t fathom how...

PlusMedia

April 28, 2020 in Box Inserts, Uncategorized

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Why All Ecommerce Retailers Should Accept Box Inserts

If you sell products online, you’ve likely noticed a recent uptick in business, as consumers spend more time working, schooling, and shopping from home. Retail ecommerce orders reportedly grew by...

PlusMedia

Why All Ecommerce Retailers Should Accept Box Inserts

4 Media Channels Thriving in the Midst of COVID-19

April 23, 2020 in Box Inserts, Media Planning

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4 Media Channels Thriving in the Midst of COVID-19

As the COVID-19 pandemic has taken hold of our world, consumers have been forced to change their lifestyles, and consequently their shopping habits, in unprecedented ways. While many industries are...

PlusMedia

January 9, 2020 in Ecommerce, Insert Media, Media Planning

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How Marketers can Capitalize on the Rise of Ecommerce

It’s no surprise that retail ecommerce sales have been steadily rising for the past few years. In 2020, they are expected to surpass $600 billion – up 29% from 2017...

PlusMedia

How Marketers can Capitalize on the Rise of Ecommerce

November 26, 2019 in Print Production

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Meet Joe Burke

Joe Burke is PlusMedia’s resident Director of Production. He is instrumental in optimizing our clients’ media campaigns by reducing production spend through format efficiencies and rate negotiations on paper, printing,...

PlusMedia

September 30, 2019 in Ecommerce

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Ecommerce retailers take note!

PlusMedia

Attribution Models: Which one is right for you?

June 14, 2019 in Uncategorized

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Attribution Models: Which one is right for you?

Attribution is one of the biggest challenges marketers face when it comes to evaluating the performance of their advertising and determining optimal investment strategies. At its core, attribution is the...

PlusMedia

April 11, 2019 in Media Planning, News

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News Release: PlusMedia Launches New Proprietary Media Planning Tool

PlusMedia, LLC, a direct response marketing agency dedicated to helping brands acquire and retain customers and drive profitable revenue growth, today announced the launch of its new internal media planning...

PlusMedia