Industry Round-up: February 2021
ROI Genome Intelligence Report: Omnichannel and a Brave New World “For the past decade the industry has discussed “online” or “digital media” as being distinct from media as a whole....
News Release: PlusMedia Welcomes Diana Fudale as SVP, Client Services...
PlusMedia has hired Diana Fudale as Senior Vice President, Client Services & Strategy. In this role, she will oversee PlusMedia’s client account teams, develop strategies to drive client revenue and...
Industry Round-up: January 2021
Insert Media Ecommerce-based insert programs continue to see high circulation and continue to run full, while further growth is coming from package insert programs of brick & mortar retailers (e.g.,...
Key Takeaways From Our Recent Webinar
PlusMedia recently co-hosted a webinar called “Connected TV and Driving Performance in a Cookie-less World”, in which we discussed the tactical, data-driven approach using Connected TV delivery and display retargeting...
Launch an Insert Program in 5 Steps
If you’re looking to generate bottom-line revenue in 2021, now is the perfect time to launch an insert program so you can begin accepting advertisers in your customer touch-points. Working...
PlusMedia Welcomes Perdue Farms
Perdue Farms is a prime example of a brand who has evolved to meet the needs of its customers, particularly as those needs have changed based on the pandemic. In...
3 Tips for Navigating a Cookie-less World
For the past decade, third-party cookies have been an extremely useful digital marketing tool – capturing data about website visitors while maintaining their privacy and, more recently, giving them full...
Connect with Consumers through Connected TV
Back in April, we posted an article about media channels that are thriving in the current climate. One of those in particular – Connected TV – shows no signs of...
Holiday Planning: There’s No Time Like the Present
When people across the world were ringing in the New Year – celebrating the start of a new decade and bidding good riddance to 2019 – many couldn’t fathom how...
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