Test Your Way to Campaign Success
When developing an omnichannel media campaign, selecting the right media is a crucial step. However, media selection alone isn’t enough to guarantee success. The key to a successful campaign is...
Old Media, New Tricks: How Inserts are Making a Comeback
There’s a hot new media channel being touted as the next best thing in direct marketing and revenue generation: insert advertising, whereby marketers place inserts inside customer product shipments or...