Just as doctors recommend an annual physical exam, marketers should regularly conduct a “check-up” for their paid search accounts. Paid search is not a set-it-and-forget-it program; these campaigns require continuous...
Direct Mail is one of the oldest and most reliable forms of advertising to drive new customer acquisition and increase sales. Its versatility is undeniable, as it has proven successful...
When developing an omnichannel media campaign, selecting the right media is a crucial step. However, media selection alone isn’t enough to guarantee success. The key to a successful campaign is...
There’s a hot new media channel being touted as the next best thing in direct marketing and revenue generation: insert advertising, whereby marketers place inserts inside customer product shipments or...
